Eric Schmitt-Matzen spreads Christmas cheer year-round and grants wishes as Santa Claus. His long white beard and curled mustache makes him perfect for the part.
He and his wife, who joins him as Mrs. Claus, even went to Santa school six years ago.
But a month and a half ago, he answered the call to grant what would end up being one child's final Christmas wish.
"He was more concerned about missing Christmas, than dying," Schmitt-Matzen recalled to WBIR 10News
Santa Claus grants final wish to a dying child
The whole shtick is designed to spread joy and have fun.
Which it does – except for the role he played several weeks ago at a local hospital.
“I cried all the way home,” Schmitt-Matzen told me. “I was crying so hard, I had a tough time seeing good enough to drive.